OnScroll Technology · Data Segmentation

Let's make every impression count.

The key is to identify and tailor precise audience segments, ensuring both reach and relevance. Then deliver them high-impact mobile formats that people actually see.

First mobile takeover, programmatically 200+ websites 1st-party data
OnScroll ad running on a mobile news site
200+Premium websites
89.51%Peak viewability (OnScroll Video)
1.5%CTR on OnScroll Skin
6GCC markets covered
Audience segmentation

Identifying key audience segments

From in-market travellers to corporate jetsetters, we size and reach the audiences that matter, balancing relevance with reach.

Family walking on a Dubai beach
Relevance

In market for travel

7.5MNreach across GCC
Couple walking on the beach at sunset
Reach

Leisure travelers

7.1MNreach across GCC
Business travellers in an airport
Reach

Corporate jetsetters

2.4MNreach across GCC
Family taking a selfie on the beach
Reach

Family travelers

6.0MNreach across GCC

Audience reach by market

Unique users per segment

RelevanceReach
MarketIn market for travelLeisure travelersCorporate jetsettersFamily travelers
Saudi Arabia3.5MN4.7MN1.1MN2.9MN
United Arab Emirates1.6MN1.9K630K1.5MN
Kuwait806K900K202K877K
Bahrain422K511K147K215K
Oman623K498K162K159K
Qatar575K506K195K341K
Precision targeting

From identified audiences to targetable behaviors

Our 1st-party user data translates each segment into signals we can act on, for precise audience identification and targeting.

Behavioral

Analyzing and identifying content consumption patterns.

Contextual

Identifying and targeting relevant articles and keywords specific to the audience.

Location

Identify and geofence strategic locations target audiences are likely to frequent.

Platforms (Web + Apps)

Identify and target websites and apps likely to be frequented by the audience segment.

Ad formats

High-impact mobile formats, built for the scroll

The first mobile takeover delivered programmatically, across more than 200 websites.

FORMAT 01

First Mobile Takeover, programmatically

Own the full screen with a header, side skin and footer that frame the content, delivered programmatically across more than 200 websites.

82.00%Viewability
1.00%CTR
1.20%Engagement rate
Mobile takeover example on a news site
FORMAT 02

OnScroll Skin

Displays the ad for 3–5 seconds as the user scrolls, offering a more engaging and dynamic experience.

88.34%Viewability
1.5%CTR
1.33%Engagement rate
Fraud-free traffic High viewability Viewer control Certified site traffic Vertical CTA panel
FORMAT 03

OnScroll Video

OnScroll Video is connected to the 320x50. When the user scrolls down to read the content, the video flies in from left to right with a message and a call-to-action button on the side.

89.51%Viewability
1.06%CTR
87.91%Completion rate
Zero integration for publishers Executes YouTube-relevant views No video player needed on the website
FORMAT 04

OnScroll Subway

A highly eye-catching and engaging, user-controlled storyboard.

88.73%Viewability
0.91%CTR
1.33%Engagement rate
Why OnScroll

Reach and relevance, without compromise

1st-party audience data

Behavioral, contextual, location and platform signals turn audience segments into precise targeting.

Built to be seen

Formats designed around the scroll deliver viewability of 82% to 89% across the range.

Brand-safe at scale

Fraud-free, certified site traffic across 200+ premium websites, with zero integration for publishers.

Let's make your next campaign count.

Tell us your audience and goals, and we'll build the plan and the format to match.

Contact us